Beleaguered movie subscription service MoviePass has officially returned, seeking to rebuild its reputation with a revised model and new subscription options. After an extensive beta phase, MoviePass officially relaunched on May 25, making subscriptions available to the general public.
During its initial run, MoviePass offered unlimited movie screenings for $10 per month. However, the company faced financial challenges, compounded by the COVID-19 pandemic, leading to its 2020 bankruptcy filing. Now, MoviePass offers four subscription plans, each with trade-offs and limitations.
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